Thursday, November 20, 2014


Life Coach Joe Vulgamore Speaks on Affirmations

Affirmations - Do They Work?

In many LOA circles there is a debate about affirmations and whether or not they have any effect on activating the Law to work in one's favor. Affirmations are popular tenets touted by the likes of Louise Hay, Napoleon Hill, Anthony Robbins and countless other self-help gurus. They rave about the effectiveness of a good affirmation. Others seem to believe that affirmations do not work effectively because the Law of Attraction is feeling-based and one must actually believe the affirmations recited in order to effectively activate the Law. 

This belief is shared by many in the psychology community as well. This piece from states, "The reason positive affirmations don’t work is that they target the conscious level of your mind, but not the unconscious. If what you are trying to affirm is incongruent with a deeply held negative belief, then all that results is an inner struggle." In many ways, this can be true. At first, when reciting affirmations that we do not believe on a subconscious level, we do have the inner-struggle. In the beginning, we accept that the affirmation is not true for us and so we become aggravated or frustrated, which will attract more disbelief, aggravation, and frustration. But where many LOA guru's and many in psych community fall short is they forget that planting a seed takes time.

Those who believe affirmations do not work because of deeply held negative beliefs are missing the point of an affirmation. The reason why you do an affirmation is not to manifest a desire. The reason is to talk yourself into believing that you have the capability of manifesting a desire. Once you finally do believe it, you do not need the affirmation anymore. Affirmations are tools to reprogram your thought patterns, nothing more. You have to replace the recurring deep subconscious thoughts that you have, with thoughts that will serve you well. If you tell yourself something long enough, even if you have to pretend it's true in the beginning, eventually you will believe it. Believing is the ultimate goal with Affirmations.

Many people are given positive affirmations to say from a life coach, or a therapist, or they scour the internet and book stores for good affirmations. In my opinion, this is part of the problem people have when affirmations do not work. People are reading or reciting something that does not ring true, or is not specific enough to the individual which in turn, makes it harder for one to believe. In my coaching practice, I usually do not give affirmations (although I did put a few in my book). Instead, I teach clients how to write their own affirmations that are specific to them as individuals. I'm going to give you the basic idea for how to write an affirmation.

1. Think about the problem that is plaguing you. Think of how you want to feel without the problem.
2. Visiualize yourself without the issue and let yourself feel a piece of it.
3. Then take a piece of paper to write out that feeling
4. Begin with yourself, use the word "I", "It", or "My".
5. Next, use a present tense verb. Something like "am","feel" or "feeling" (am, have, do, feel, hear, see, look, move, know, etc.) 
6. Follow your chosen verb with an emotional adjective such as "grateful", "happy", thrilled" or "inspired".
7. Then fill in your description of the results you desire.


"I am grateful that I am healthy and happy"
"My life is wonderful now that I am losing weight"

Following the process above can help you tailor your affirmation to your specific goal or desire. When tailored to you specifically, it becomes easier to believe that you can achieve it because the words about how you want to feel came from within you. Then remember to tell yourself the affirmation long enough and often enough and you will actually start to believe it, feel it, and eventually, see it manifest.

Happy Aligning!

Joe Vulgamore is a Certified NLP Practitioner, Life Coach, and Hypnotherapist. He works with those who are struggling with performance to regain their edge, perform at optimum levels, and achieve excellence. He has a proven track record of helping thousands of people from over 14 countries, across 5 continents, to make life-transformations through one-to-one coaching and workshops.

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